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The idea behind Conscious Capitalism is simple: Instead of being purely motivated by profit, businesses aim to serve the interests of all stakeholders: Their customers, communities, the environment, employees, suppliers and investors. In a landscape where maximizing shareholder value has become a paramount objective, it's natural to voice some skepticism about the concept of corporations focusing on the common good rather than the bottom line.

The truth, however, is that it's possible to do both. So does it work? Additionally, these same brands were able to develop deeper trust among consumers, higher employee engagement, lower turnover and a better understanding of their audiences and markets.

So what does Conscious Capitalism look like in action? The outdoor goods firm Patagonia drew plaudits from environmentalists after taking a firm stance against the Trump Administration's plans to reduce the size of two national monuments by two million acres, potentially opening the land for drilling. Tom's Shoes, meanwhile, announced they would donate a free pair of shoes to a child in need for every pair the company sold.

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Research proves that our brains work best when in Nature. Solutions come when we exit our comfort zones and look outside the norm. Immersing ourselves in nature can help us gain the right perspective. Seeing the awe-inspiring beauty of the wild diminished by pollution or misguided development reminds us how precious -- and precarious - nature is.

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Nature needs to stay in balance - if business just focuses on profit it will be out of balance. Question - Have anyone ever heard a Hummingbird complain? Include all relevant perspectives. IE : A self sustaining community needs adequate capital, time, expertise, etc. Facilitation - Empathy, leadership, time management , structure. While these examples show the power of purpose-based capitalism in isolation, the benefits would be far more profound if we saw a broader societal shift toward Conscious Capitalism. One person who has been thinking deeply about this issue is Mohammed Yunus, the Nobel Prize-winning economist and social entrepreneur who pioneered the concept of the microloan.

Yunus believes modern capitalism is in crisis, as it is a machine designed for the ruthless and efficient transfer of wealth from the bottom to the top. Wealth acts as a magnet -- the more you accrue, the easier it becomes to gain. Additionally, Yunus believes, pure capitalism is in fundamental conflict with human nature.

Conscious Investing

He maintains we are not largely motivated by profit or self-interest; instead, we are a mix of selfish and selfless. We want to prosper, but not when it causes serious hardship to the greater whole. Conscious Capitalism threads this needle by allowing enterprises to solve people's problems with market-based solutions that recoup costs and and allow for the recycling of money. Many businesses built around the concept of purposeful capitalism are specifically designed to address a societal problem: Bringing clean, safe water to villages or improving education or health care in resource-deprived areas.

Social businesses like these, harness the natural entrepreneurial spirit of human beings, then point those energies in a direction where it can deliver real societal good, often in places where the government -- or existing, profit-focused businesses -- have failed to do so. Larger firms are spinning off new, standalone social businesses. Fore example, McCain Foods, one of the world's largest potato product producers is developing new social businesses designed to help potato farmers improve their yields while also hiring young people struggling with unemployment.

Prosperity Documentary, Conscious Capitalism and You

We must be aware of the troubles presented by capitalism and its byproduct of wealth inequality. If the needs of our communities, environment and individuals as a whole are not better addressed it is likely that wealth inequality will be the focal point of anger and distrust, leading to disorder on such a scale that "it will destroy" our politics and our society. Using the power of capitalism for good rather than ill is a position most people would probably cheer.

Yet the idea of Conscious Capitalism shouldn't be free from examination. Some observers have noted that businesses may be adopting a pro-social posture in an effort to be perceived as part of the solution, rather than part of the problem. Their commitment to the idea of social entrepreneurship is shallow, and PR-focused. Are all companies truly committed to the ideas that define Conscious Capitalism -- or are they using the concept as a fig leaf to disguise other behavior that causes harm?

Is Conscious Capitalism being used to shift government responsibilities onto the private sector in a socially-acceptable manner? Is philanthropy merely a band-aid -- rather than the stiff medicine -- needed to treat the chronic illness of wealth inequality? Is the "businessman as savior" archetype ultimately harmful to society? These questions are all reasonable. If we're going to expect Conscious Capitalism to have the kind of profound, broad-based impact necessary to have a significant effect on wealth inequality, it will need to survive in the purer form advocated by people like Mohammed Yunus and all of our attendees.

While ideas are shared throughout the day, we gather to create change. In order to improve the world around us, we must not only speak about the issues at hand, but work towards solutions. The point of the discussions is to establish the framework for identifying and understanding the problems. Not one, not two, but three keys, the women said, will give us the protection we need to ensure that food is properly distributed to our village.

What does conscious capitalism mean?

These three keys ultimately became the solution to one of the largest and most successful social missions on hunger. Big problems, really big problems, are all solvable if the right people have a voice at the table. This was a big lesson for me as we closed out the first year of our Walden Gathering series. Diversity has always been a prerogative for Walden Gathering, and we have capital providers, social entrepreneurs, artists, doers, and even regulators at the table.

Reverse mentoring, personal satisfaction and user feedback are words that came up in the problem solving sessions. Changing the paradigm from making money to doing the right thing was an underlying tone of the day. The mentoring platform is such an amazing, effortless way to get in touch with others to help them with problems that need a different perspective, while also gaining something in return. Mentoring for CEOs can bridge the gap between purely making profits and consciously making the world a better place.

Come join us next year, as we focus on bringing the right passionate problem solvers to our table under the old oak tree, in order to bring actionable solutions to the problems that matter. We aim to bring together passionate individuals, groups and organizations to gather, learn and collaborate in small groups on how best to contribute and invest their time, talent and resources to innovative solutions -- and then take them back into the world. We see everyone who joins as an equal expert at the table because we believe in the wisdom of the crowd to find solutions. Factfulness - Hans Roslings.

Planet on Purpose - Brandon Peele. Necessary Endings - Dr.

The Four Principles of Conscious Capitalism

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The Origin of Competition 4. The Road to Cooperation 5. The Dawn of Cocreation 6. Profiting from Inclusion 8. Equilibrium in the New Millennium 9. Notes Includes bibliographical references p. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"?