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So while Careless Caregivers is available from all digital retailers, I simply have no way to know what the sales are or the impact that any of my marketing efforts are having at those stores. Once I start getting data it will take me months to assemble a marketing analysis, to backtrack which of my promotion actions moved the needle.

Right now, destiny is something I am creating — creating from excellent advice and loving inputs from family, friends, and colleagues. The marketing person in me has had no problem asking those contacts to help promote the book, but the sensitive, creative side of me almost dies each time I seek out their constructive criticism.

During this time Grub Street has become a lifesaver. Grub has also shared valuable information about real world models and techniques to improve the chance of success.

I am going to self-publish a second edition. The on-going experience with the first edition of Careless Caregivers is tumultuous, but ripe with learning and personal insights. What I understand now is that BookBaby never misrepresented themselves — in fact, they were as good as they touted themselves to be with regard to getting my book painlessly formatted and distributed.


  1. Editing for Todays Newsroom: A Guide for Success in a Changing Profession (Routledge Communication Series);
  2. The Blessing of a Ginkgo Tree: A Collection of Devotions.
  3. Noël au mois daoût (French Edition)?
  4. Careless Caregivers: True Eldercare Stories of Rotten Bananas, Stolen Morphine & Shrinky Dinks.
  5. Cuentos cuánticos. Desatinos en la Villa de la Singularidad (Spanish Edition)!

The front end was a pleasure; the back end has been torment. Enthusiasm, urgency and a get it done attitude can be valuable attributes for a writer — but not at the expense of the bigger objective for your book. Watch out for promises of an easy path to success, just like a walk in the woods the shortcuts can be full of thorns. Rosanna Fay is a former technology-marketing entrepreneur in Silicon Valley. Her goal was simple; create a book that was a humorous, blunt, and engaging easy-read in order to rally her friends and professional network to start planning eldercare solutions for their parents.

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Rosanna was a double major in English and Communications at Boston College where she graduated cum laude in Book lovers, we bring you reviews, recommendations, and conversations with exciting new authors to keep you up to speed on all things lit. Writers, this is your one stop shop for expert craft talk, opinions on how we learn and teach writing, and essential advice about the publishing industry. Plus, we want to hear from you! We want to hear from students, teachers, authors, readers, editors, agents, publicists, and any devotee of the written word.

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  • Beware the Shortcut. By Rosanna Fay My self-publishing odyssey has been a tremendous series of highs and lows over a very short period of time that feels like eons. I have supporters who want to stay on the team. Some Facebook voyeurs are still a marketing opportunity for me.

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    Do I — or rather — can I really shut everyone out at this point? What happens to their interest and support in my endeavor? Going away scares me; even the idea of slightly holding back after having shared so much feels disingenuous. Somehow, I need to make sausage so delicious that the process can be overlooked — but until I learn to do that, I must make the process either less public, or less mismanaged.

    I have switched to a better website development platform, one that offers web and print materials Vistaprint.

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    Now all of my marketing tools will be integrated and look more professional. Plus, the platform fits my tech skills much better.

    A new Facebook page, www. Through the use of Tabs in Facebook design, the official book website and Facebook fan site could be one in the same. Worth considering and can still be managed through a Vistaprint I am not actively updating or looking for new followers on Twitter.

    I must be more strategic and thoughtful with all content I produce — anything less is a disservice to the hard work that went into writing Careless Caregivers. Rosanna Fay is a former technology-marketing entrepreneur in Silicon Valley. Her goal was simple; create a book that was a humorous, blunt, and engaging easy-read in order to rally her friends and professional network to start planning eldercare solutions for their parents. Rosanna was a double major in English and Communications at Boston College where she graduated cum laude in Toggle navigation.